Fashion house MOGA, which is known for its range of digitally-printed scarves, revealed it is launching a social media search for models of all shapes and sizes. MOGA, which launched in 2016, creates digitally-printed headscarves.
The label’s designer, 23 year old Sri-Lankan born Azahn Munas, explained the company’s decision of not casting or featuring Caucasian models in its advertising campaigns. He said the company’s decision in regards to casting for future campaigns wasn’t meant to alienate people more it was to promote racial diversity.
The brand’s message is one of inclusivity, one that extends to all women. The company which debuted in September 2016, first gained media attention in early 2017 after it launched its “More Than Meat campaign”. The campaign, which featured a headscarf made entirely out of meat, aimed to show that women are not just “flesh and bones”, but real people.
For more information visit MOGA